Volcom Success Story

An iconic brand in the board sports universe, Volcom has long been committed to responsible practices within its supply chain. As early as 2006, the brand introduced its first Code of Conduct, followed in 2007 by WRAP-based audits, and in 2014 by becoming an affiliated member of the Fair Labor Association.

With the evolution of French regulations, particularly the introduction of the AGEC law, Volcom, as part of the ONE TURN group, decided to further strengthen its approach by deploying a structured product traceability strategy. The ambition was twofold: ensure regulatory compliance and meet growing consumer expectations for transparency.

The traceability initiative was officially launched in 2022 for the Volcom and Spyder brands, with the objective of laying the groundwork for a broader CSR strategy.

Traceability as a first step toward CSR

From the outset, traceability was designed as a foundational pillar of Volcom’s responsible approach. More than a compliance exercise, it serves as a tool to better understand, monitor, and secure product data across the supply chain.

ONE TURN is currently structuring a dedicated CSR department, which will enable the group to formalize a comprehensive CSR strategy, enhance communication around its actions, and extend its initiatives toward overall impact reduction.

The project was initiated by the Supply Chain department and is led by Barbara Briquet, who oversees traceability across all ONE TURN brands. Her role is key in coordinating internal teams, engaging suppliers, and ensuring data consistency and reliability.

Why Trace For Good?

Before partnering with Trace For Good, ONE TURN had already implemented a traceability solution. However, the group decided to change tools to benefit from a more flexible, scalable solution with strong expertise in the textile sector.

At the same time, Volcom refined its traceability strategy by focusing on the main material of each product, which required a solution capable of adapting to this more targeted and pragmatic approach.

Trace For Good stood out thanks to:

Its deep understanding of the textile industry‍
Its ability to provide strong supplier support
‍A platform aligned with Volcom’s evolving traceability and CSR strategy

Objectives of
Volcom

Achieve 100% compliance with the AGEC law

Fully integrate suppliers into the traceability process

Mobilize internal stakeholders to ensure smooth and coordinated implementation

Rely on measurable indicators to monitor progress and performance

Our collaboration with Trace For Good is part of our commitment to enhancing transparency and traceability throughout our value chain.

Barbara Briquet

Buyer & Product traceability

The benefits of Trace for Good

An intuitive interface, making it easier for both in-house teams and suppliers to use

Full automation of traceability and compliance, eliminating manual excel tracking

QR code integration: each product features an individual QR code printed on its hangtag, allowing consumers to instantly access verified traceability information

A centralized and structured traceability process

Today, Volcom traces its products at the style/composition level, focusing on essential information related to the main material and key manufacturing stages rather than tracing every color variant.

Trace For Good plays a central role in this process. The platform acts as a true data hub for traceability within ONE TURN, centralizing and structuring all information related to Volcom and Spyder products.

Collected data is leveraged to:

Ensure regulatory compliance‍
Verify and secure supplier-provided information
Analyze supplier performance and identify improvement areas
Guarantee consistency of information shared with consumers

To enhance transparency, traceability information is communicated externally via QR codes on products and through the brand’s website.

Résultats de la solution

Solution results

1425

products traced with Trace For Good

Enhanced consumer transparency

through QR code access to product traceability information

Improved visibility

across manufacturing chains

Key success factors

Strong internal engagement, particularly through data structuring within the PLM

Long-term supplier relationships, facilitating commitment

A pragmatic focus on the main material, simplifying data collection and analysis

The definition and monitoring of KPIs to track progress and guide improvements

Looking ahead

In the coming years, Volcom aims to further develop its traceability strategy by going beyond compliance and transparency. Key future objectives include:

Integrating eco-score and eco-design approaches
Centralizing all product documentation, including testing results, within a single platform
Relying on one unified tool to manage both traceability and CSR initiatives

This evolution will strengthen Volcom’s responsible strategy and make its supply chain even more transparent and efficient.