Courir x Trace For Good

Courir, a leading sneaker retailer in France and Europe, stands out for its strong commitment to product transparency and responsible retail. With growing consumer demand for clear, verifiable sustainability information, the brand took the initiative to share detailed environmental data for all products in its catalog, a pioneering step toward industry-wide transparency.

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Context and challenges

Before automating its processes, Courir faced several challenges in managing data for AGEC Law compliance:

Information was collected manually from more than 50 supplier brands, making updates slow and error-prone.
Each supplier sent Excel files separately, later merged into a single, difficult-to-maintain document.
Centralizing and verifying data consumed significant time and limited operational efficiency.

This fragmented approach made it difficult to ensure accuracy, speed, and full transparency across Courir’s product portfolio.

Objectives of
Courir

Deploy a collaborative, multi-brand platform to standardize data collection and streamline collaboration across all partner brands

Automate data collection and update workflows to accelerate the publication of AGEC-compliant product sheets across channels

Strengthen data reliability and traceability through centralized governance and integrated quality controls within the Trace For Good platform

Unify all product data and certifications, simplifying access and ensuring consistency across Courir’s entire retail ecosystem

With Trace For Good, we have automated our manual traceability process to meet consumer expectations in product transparency.

Laureen Carlier

CSR Director

The benefits of Trace for Good

A modular solution that adapts to the brand's use and evolves with its needs

Streamlined data imports to help centralize and manage your information

An intuitive interface, making it easier for both in-house teams and suppliers to use

Implementation and results

The partnership with Trace For Good

To streamline this process, Courir adopted Trace For Good’s platform, transforming a manual workflow into a fully automated and centralized system. Each supplier brand now creates its own account on the platform, submitting required product information and certificates directly into a shared environment. This collaborative model allows Courir to:

Simplify data collection and AGEC reporting
Track supplier engagement in real time
Centralize documentation on a single page for easy access

Consumers benefit from a new digital experience: all product information is accessible via a centralized search tool, designed to match the brand’s visual identity and improve user navigation.

A smooth transition to automation

The first step of implementation involved integrating Courir’s historical data into Trace For Good. Existing Excel files were seamlessly imported, enabling the instant creation of digital product sheets visible directly on Courir’s website. For new collections, traceability is now managed through the AGEC Law module, allowing Courir and its supplier brands to collect and validate data for over 2,000 products efficiently.

Supplier onboarding was supported by joint training sessions led by Trace For Good and Courir’s CSR team, ensuring smooth adoption and understanding of the tool. Beyond compliance, Courir now uses the platform to assess the CSR maturity of its partner brands, strengthening supplier engagement and collaboration.

Résultats de la solution

Solution results

2000

products tracked via the 'AGEC Law' module

partner brands connected to the platform

Key success factors

Full automation of data collection and traceability

Enhanced sustainability communication with custom product sheets for the e-commerce teams

Centralized management of certificates, audits, and action plans

Regular project follow-ups with a dedicated Trace For Good CSM

Next steps

Courir is already preparing the next phase of its transformation:

Integration with its Akeneo PIM system to streamline product information management.
Expansion of traceability capabilities to highlight environmental and social product characteristics in compliance with the EU Green Claims Directive.

By combining Trace For Good’s technology with its own CSR strategy, Courir is paving the way for data-driven, transparent retail, where sustainability and accuracy go hand in hand.