Notshy x Trace For Good

The MCC Group, owner of the iconic NOTSHY and absolut cashmere brands, is a benchmark in the design and production of luxury ready-to-wear cashmere. Known for its careful selection of materials and certified suppliers (including Good Cashmere Standard, RWS, GCS, and Oeko-Tex), the group has made sustainability and transparency central to its development strategy. To prepare for compliance with Article 13 of the AGEC Law, effective January 2024, MCC chose Trace For Good to digitalize and automate processes previously managed manually.

Context and objectives

MCC’s goal was not only to meet AGEC compliance requirements but also to build a long-term, traceability system capable of supporting its CSR and eco-design objectives across both brands.

Objectives of
Notshy

Automate the collection and verification of supplier certifications (Good Cashmere Standard, RWS, GCS, Oeko-Tex).

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Centralize social audits (Amfori BSCI) and ensure document authenticity.

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Provide consumers with transparent and verified information on product origins and certifications.

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Trace For Good has become a true partner. We are proud of the exemplary engagement of our supplier network on the platform.

Elena Menegaldo

Operations & CSR Director

The benefits of Trace for Good

An intuitive interface, making it easier for both in-house teams and suppliers to use

End-to-end digitalization and automation of product traceability, eliminating manual processes

Centralized data management for all supplier, raw material, and certification information

Seamless integration with Wshop, enabling direct synchronization of traceability data with retail systems

Omnichannel transparency with traceability sheets accessible both online and in-store

QR code integration: each product features an individual QR code printed on its hangtag, allowing consumers to instantly access verified traceability information

Implementation and results

From manual tracking to a fully automated system

Previously managed through manual updates and supplier follow-ups, MCC’s traceability process was fully automated with Trace For Good.

Key steps included:

Transferring initial data (product references and supplier contacts) from MCC’s ERP system to the platform.
Launching automated traceability requests, completed by suppliers across all levels, from spinners to dyers to manufacturers.
Real-time updates in MCC’s user interface and on custom product sheets for each brand.

This transition provided instant access to regulatory data and a comprehensive view of traceability and certifications, replacing the complexity of spreadsheets with a centralized, agile system.

Integrated digital ecosystem

Thanks to the integration between Trace For Good and Wshop (MCC’s e-commerce provider), traceability pages are directly accessible from NOTSHY and absolut cashmere’s online product pages. Additionally, QR codes printed on hangtags give in-store shoppers direct access to each product’s traceability details: including origin, certifications, and sustainability information. All certifications are collected and verified by the platform, eliminating manual document management and ensuring consistent validation and renewal tracking.

A model of collaboration and continuous improvement

The partnership between MCC and Trace For Good is based on trust and co-development.

MCC’s feedback helped enhance the traceability communication module, leading to new, richer product pages for NOTSHY and absolut cashmere. Encouraged by these results, MCC now aims to further leverage Trace For Good’s certificate management features to support supplier education on certification processes: a key step toward strengthening eco-design practices.

Résultats de la solution

Solution results

100

AGEC compliance for the first two tracked collections

582

product references traced per season

A reduction in supplier response time from 50 to 20 days

between the first and second traceability waves

Key success factors

Customized product sheets created instantly after each data import

Structured onboarding of buying offices and suppliers, accelerating adoption of the solution

The involvement of the data teams from the outset

Conclusion

By adopting Trace For Good, MCC Group achieved full AGEC compliance while automating its traceability and certification workflows. The project exemplifies how technology and collaboration can bring transparency, agility, and measurable impact to the luxury fashion industry, setting a new standard for responsible cashmere production.