Chantelle x Trace For Good

Since 1876, Chantelle has been shaking up women's underwear fashion. The company's traceability process, initiated in 2022, forms part of a wider CSR strategy launched in 2020: Chantelle for Change. Based on the vision of "acting with transparency", the company is focusing directly on managing traceability issues.

Their goal? Achieving a high standard of transparency across their supply chains, despite their dual production model: some products are fully tailored in Chantelle-owned factories, for which data management is straightforward; others are tailored by external providers, for which traceability is more challenging.

An extensive traceability strategy

Chantelle quickly identified the need for a hybrid, adaptable tool to help them achieve their transparency goal quickly. Two solutions were tested as part of a working group launched by the federations. As these were not fully aligned with the brand’s business model, the pilots were not completed; however, they significantly improved the brand’s understanding of traceability challenges.

When choosing a tool for processing large amounts of data, Trace For Good was deemed the most appropriate. Indeed, the platform's flexibility means it can manage complex products while offering an intuitive interface that suppliers and internal teams can easily operate.

This decision was reinforced by the creation of a dedicated traceability and social compliance role within the company, aimed at structuring a robust pilot before moving into the industrialisation phase.

Objectives of
Chantelle

Ensuring product compliance with current and upcoming legislation

Reducing the workload of their team when collecting data

Reducing supplier fatigue

Keeping their supply chains under control and monitoring environmental and social risks

We chose Trace for Good to be the central tool for our traceability project. It facilitates the exchange of key information between our partners and the brand. Due to the volume of social and environmental data it collects, it is a real strategic asset in our CSR strategy.

Justine Poyard

Traceability and social compliance project manager

The benefits of Trace for Good

A flexible solution, able to adapt to the complexity of lingerie products and the specificities of the Chantelle production model

An intuitive interface, making it easier for both in-house teams and suppliers to use

The possibility for a progressive ramp-up, to demonstrate the value of the solution right from the pilot phase

A fluid user experience, designed to reduce supplier fatigue

Implementation and results

Trace For Good, the key to a successful CSR strategy

Chantelle began a pilot phase with Trace For Good in early 2024. The pilot phase targeted a hundred product references that are not manufactured in the brand’s own factories, with the aim of structuring the collection of data required by the AGEC law. The trial was conclusive, swiftly confirming the effectiveness of the solution.

In summer 2024, the brand decided to expand the project. The platform was used to trace a broader scope of data for all externally produced products. In addition to regulatory data, Chantelle also chose to collect information needed to calculate environmental costs and gather certification documents, as well as mapping its raw material suppliers.

The targets set were ambitious: 100% completion for AGEC data and over 80% for complementary data.

Résultats de la solution

Solution results

100

AGEC compliant products

100

Tier-1 suppliers fully committed in the project

of non-AGEC data collected successfully

Key success factors

An easy-to-use tool adapted to the complexity of the lingerie market

Regular project follow-ups with a dedicated Trace For Good CSM

An in-house traceability project manager overseeing the deployment of traceability

The involvement of the data teams from the outset

Long-term supplier relationships, facilitating commitment

A progressive deployment strategy to reduce supplier fatigue

And after?

Chantelle's ambitions for 2025

Ultimately, Chantelle intends to make Trace For Good the cornerstone of its traceability strategy, with a clear ambition: to go beyond data collection and build a tool for analyzing social and environmental risks. How? By combining a full supplier mapping with a risk profile analysis grid, making traceability a real steering tool to better understand supply chains and guide decision-making.